| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, October 13, 2018 |
Hello, discerning marketers!
We'll keep it short today... If you're like most readers of this newsletter, you rely mostly on the table of contents to click through to what interests you. But usually there's more good stuff below the TOC! So go ahead, scroll down a bit to discover what else may be waiting there for you. And happy reading!
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| Are Your Value Propositions Working? |
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| Great deal! Buy now! But why should people buy from your brand instead of the competition? That's where your value proposition comes in. Want to know if your value prop is helping you succeed—or fail? Get started with these five steps. |
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| How Your Business Can Win at Voice Search |
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| The future of voice search is already here, friends, and if your business isn't set up for it... then you're tempting fate. Provide relevant, contextual answers to consumers' voice searches if you want to future-proof your search marketing—and your business. And here's how you can do exactly that... |
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| B2B Marketing That People Line Up to See: Cybereason CMO Cindy Klein Roche [Podcast] |
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| Prospects see your marketing campaigns, and they hear them. Sometimes they can even touch them. But can they smell your brand? Or taste it? Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries. |
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| Planning Your Content Marketing Campaign: A NEW Course |
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| Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach. Start learning! |
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| Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts |
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| You know when someone brags about you and you're trying to be humble... but it's oh-so-hard? That's how we felt when we read this report on the in-person events, social networks, and industry analysts that have the greatest influence on B2B buyers. See which resources B2B buyers most rely on! |
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| Social Selling for LinkedIn: Seven Practical Tips [Infographic] |
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| You know you might find your next job on LinkedIn, but can the platform also help you make your next sale? Yes, yes it can. LinkedIn can be a powerful tool for driving conversions and sales. Read on to learn how. |
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| Profs Picks |
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| A NEW learning path—email marketing campaign management—consists of 4 full courses and 25 lessons, taught by instructors who are email experts. This just-launched learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
| Interested in leveling-up your career (and maybe even you life)? From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications (AKA, Content Cop)
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