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In This Issue
+ How-To: A Handy Guide to Using Quizzes in Your Content Marketing
+ Podcast: Masterful Marketing Is Anything but Elementary: Scott Monty
+ #SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, More
+ PRO Seminar: How to Build a Thriving Brand Community
+ Survey Says: How Well Do B2B Marketers Understand Their Customers?
+ Infographic: 14 Marketing Tactics to Drive Online Sales
+ My View: Left-Brained Thinkers Are Becoming More Important in Marketing
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How-To A Handy Guide to Using Quizzes in Your Content Marketing
By Josh Haynam
After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here, I share my insider secrets for creating quizzes that get results. Read More
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Podcast Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Scott Monty, executive vice-president of strategy at SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes. Read More
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PRO Seminar: How to Build a Thriving Brand Community
In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. We'll cover the basic rules that all communities should follow, and show you how to expand your online engagement efforts into your offline marketing programs. Read More
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Advertisement  Join us for Enhancing Your Mobile Strategy—A Neiman Marcus Case Study to learn results-focused strategies that you can use to improve mobile acquisition, increase engagement, and refine your messaging. Register today.
Survey Says
How Well Do B2B Marketers Understand Their Customers?
By Ayaz Nanji
Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. Read More
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Quick Take
#SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, Ranking Brands by Love, More
By Angela Natividad
Get the scoop on how Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim for the solutions to this week’s social mysteries! Read More
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My View Why Left-Brained Thinkers Are Becoming More Important in Marketing
By Derek Slayton
Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance. Read More
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Nov 25
 FREE Seminar—Enhancing Your Mobile Strategy: A Neiman Marcus Case Study
Dec 2
 FREE Seminar—The Sixth Sense of Marketing: How Our Primal Brain Rules When and Why We Click
Dec 4
 PRO Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it" 3 online sessions—FREE!
 
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