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In This Issue
+ How-To: Four Reasons It Pays to Have a Company Blog
+ Podcast: Marketing vs. Sales Explained: Silverpop's Ellen Valentine
+ PRO On-Demand Seminar: Successfully Break the 'Rules' of Email
+ Survey Says: LinkedIn an Influential Force in IT Purchasing Process
+ Quick Take: Infographic: Small Business Saturday Sales Boost Expected
+ My View: Yuck! Dissecting a Really Bad Email
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How-To Four Reasons It Pays to Have a Company Blog
By Chris Lee
Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website. Read More
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Podcast The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine
By Matthew Grant
Ellen Valentine, product evangelist at Silverpop, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! But it's likely the solution, too... Read More
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PRO On-Demand Seminar: How to Successfully Break the 'Rules' of Email Marketing With DJ Waldow and Jason Falls
DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, highlight companies that don't follow email "best-practices" but still find success. Read More
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Survey Says
LinkedIn an Influential Force in IT Purchasing Process
Social networks have a pervasive influence on the IT purchasing process, despite other digital channels available to IT decision makers, according to studies from Forrester Consulting and Research Now. Moreover, LinkedIn has become an influential resource across the entire IT decision-making process, the research found. Read More
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Quick Take
Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses. Read More
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My View Yuck! Dissecting a Really Bad Email
By Carlos Hidalgo
Recently, I received yet another terrible email pitch. Rather than just delete the email, I decided to dissect it. Let's examine why the email fails and what we should avoid in our own email marketing. Read More
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