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| By Lianne Froggatt |
| Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here are nine unforgivable blogging offenses you should avoid.
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| By Christian Gulliksen |
| Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your bases?
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| By Matthew Grant |
| Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." I asked him to explain what he meant by "the unreachable."
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| If you're in need of a social media strategy spruce-up, this 40-page guide is for you! You'll learn best-practices for garnering buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged.
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| Top 50 Websites: Pinterest Makes Debut, Google Holds Top Spot |
| Google Sites remained the top-ranked Web property in September 2012, attracting some 187 million visitors, and Pinterest made its debut on the top 50 chart, at No. 50. Microsoft Sites was again, No. 2, with 167 million, followed by Yahoo Sites with 164 million and Facebook with 150 million.
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Three Myths of Social Media ROI [Infographic]
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| Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. This infographic sheds light on that myth—and others—surrounding social media ROI.
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| By Verónica Maria Jarski |
| Hockey-mask wearing villains? Things that go bump in the night? Clowns? Boring. This Halloween, we're sharing a fun infodoodle of what really scares marketers.
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