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| By Stacey Acevero |
| Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing.
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| By Christian Gulliksen |
| The differences between search and social media marketing are many, but both are essential in today's marketing. The trick is to know which to use when and how to combine their power for maximum effect.
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| By Matthew Grant |
| Before we can communicate with our customers, we need to get their attention. So, when evaluating the effectiveness of our ads or calls to action or infographics or whatever, we need to know, "Did they see them?"
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| You'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to deliver, and how to forecast and plan your campaigns. You'll walk away knowing how to develop content briefs, plan the execution of your social media efforts, and measure ROI.
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| US Social Media Ad Spend to Reach $9.2B in 2016 |
| Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual growth rate (CAGR) of 19.2% over the five-year forecast period, according to BIA/Kelsey's US Local Media Forecast.
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Why Email Marketing Still Matters [Infographic]
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| Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why.
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By Drew McLellan
Should every company engage in social media? I don't think so. Companies should first ask themselves these 20 questions to see whether social media will benefit their business.
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Dec 4
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FREE Seminar—2013: What to Expect and How to Succeed in the Year of the Buyer |
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Dec 6
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PRO Seminar—The Daring Brand's Guide to Creating Content Worth Sharing |
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Dec 6
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MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY |
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Dec 11
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FREE Seminar—Automating Customer Lifecycle Management |
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Dec 13
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PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts |
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Dec 14
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Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
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