MarketingProfs This Week: 13 February 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Nine Things Every Successful Content Strategist Understands
2.	#SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup
3.	Podcast: Innovate in the Boardroom (and the Mail Room): Chris Penn on Marketing Smarts
4.	PRO Take 10: What Does SEO Look Like Today?
5.	Survey Says: The 25 Most In-Demand Skills on LinkedIn [Infographic]
6.	My View: Four Crucial Things You Need to Be Doing for Search Marketing
7.	Infographic: What Marketers Need to Know About Snapchat

Everybody Writes. Not only is it a truism in the marketing world, but it's the name of our newest offering. We took Ann Handley's mega-popular book and turned it into a virtual, insturctor-led writing workshop guaranteed to improve your writing skills. Seats are limited, register today!

How-To

Nine Things Every Successful Content Strategist Understands

By Micah Pratt

If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better! Read More

Podcast

Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts

By Kerry O'Shea Gorgone

Chris Penn, VP of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares valuable tips for driving innovation. Read More

FOR PRO Members

Take 10: What Does SEO Look Like Today?

In just 10 minutes, you'll learn what really matters to search engines today, including tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, social signals, and simple on-site optimization to improve your rankings. Read More

In this online, instructor-led workshop, you'll have the opportunity to interact with your peers while exploring how to write more effectively. Register today to save your virtual seat!

Survey Says

The 25 Most In-Demand Skills on LinkedIn [Infographic]

By Ayaz Nanji

LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network. Read More

Quick Take

#SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup

By Christian Neri

Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Read More

My View

Four Crucial Things You Need to Be Doing for Search Marketing

By Mike Neumeier

Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. Read More

event calendar

Feb 16	FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 23	FREE Seminar—The Seven Deadly Sins of Data-Driven Marketing
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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