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| By Doug Kessler |
| The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement is to create a Great Content Brand.
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| By Verónica Maria Jarski |
| MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, consider it proscription.
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| By Matthew Grant |
| "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," insists Dan Pink. Selling (especially in the sense of persuading someone to do this or that) is embedded in our nature, he argues.
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| Intel's Ekaterina Walter provides you with actionable tips for effectively engaging your fans on Facebook. Learn how to scale your social presence with multiple brands and across business units, and walk away with tangible examples.
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| Social Networking: 45% Check Out Brands' Pages |
| By Lenna Garibian |
| Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a new survey.
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Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkim
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| By Angela Natividad |
| Twitter's Vine has already wrapped itself around brand hearts and minds.... We also bring you the skinny on other useful tools (for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture), along with the usual grab bag of B2B-relevant news, stats, how-tos, and buzz-worthy campaigns.
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| By Ann Handley |
| Twitter recently unveiled Vine, an app for iPhone and iPod Touch that lets you create and share 6-second looping videos. I haven’t been this excited about a new social platform since I joined Instagram two years ago.
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