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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 02, 2019 |
| Hello, discerning marketers! Here's this week's roundup of MarketingProfs content. Enjoy. |
| 15 Ways to Tap the Power of Collaborative Content | ||||
| Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective. | ||||
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| Seven Tips on Fighting Distractions and Being Intentional at Work | ||||
| For us busy marketers, interruptions are productivity killers: 1 in 3 marketers say they are rarely or never able to focus; 1 in 3 also say they frequently find it difficult to complete tasks because of interruptions. How can we all find a little more focus in our work lives? Here are seven helpful tips and ideas. | ||||
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| Fulfilled Marketers: Matt Snodgrass Talks With Marketing Smarts About What Makes Marketers Happy [Podcast] | ||||
| How can you be happier and more fulfilled as a marketer? MarketingProfs Director of Marketing Matt Snodgrass shares findings and insights from the 2019 Marketer Happiness Report. See what the data says about how you can be a happier marketer. | ||||
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| How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords | ||||
| If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now. | ||||
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| Measurement: A NEW Learning Path | ||||
| It's easier than ever to track and report on marketing results. With the super-practical, easy-to-follow guidance you get in this new learning path, you'll be checking metrics, interpreting data, making adjustments, and presenting your marketing program and campaign analytics results like a whiz. Ready to get started? | ||||
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| How Customer Participation Builds Trust in the Age of GDPR | ||||
| "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now. | ||||
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| Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes | ||||
| Which unconventional email themes—campaigns centered around things like non-traditional holidays and special events—performed best for marketers in 2018? See how you might put that insight into good use in 2019. | ||||
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| 13 Psychological Pricing Hacks to Increase Sales [Infographic] | ||||
| Savvy retailers tap into brain science to appeal to shoppers’ perception of quality, value, and cost—and drive up sales numbers in the process. How do they do it? They use psychological pricing tactics, like the ones in this infographic, to appeal to customers and get them to “buy now.” Here's how to put the basics of "price psych" into action. | ||||
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