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MarketingProfs
Mar 28, 2015 Vol. 4, No. 12
In this issue
1. How-To: Top Six Email Marketing Trends You Need to Keep Pace With
2. Podcast: Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson
3. #SocialSkim: How Facebook's F8 Conference Affects You, Plus This Week's Roundup
4.  PRO  Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel
5. Survey Says: 2015 Social Media Benchmarks by Industry
6. Infographic: How to Nurture Your Leads With Narrative
7. My View: Content Marketing Performance: A Framework for Measuring Real Impact
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How-To
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Top Six Email Marketing Trends You Need to Keep Pace With
By Liga Bizune
Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant. Read More
Podcast
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Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts
By Kerry O'Shea Gorgone
Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels, such as Instagram, to energize audiences. Read More
FOR  PRO  Members
Today's PRO Item
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Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel
You'll learn several approaches to integrating email into lead nurturing, prospect qualification, and customer progression—at every stage of the sales funnel. We'll explore how content marketing is a key component, and why marketing automation and triggered emails are critical to success. Read More
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Advertisement  Don't Wait to Make Marketing Magic! It's no joke: there are only a few days left to save big on B2B Marketing Forum 2015. You must register by midnight ET on March 31 to save up to $700 with our extra-special "earliest bird" rate. Register now and join us in October!
 
Survey Says
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2015 Social Media Benchmarks by Industry
By Ayaz Nanji
Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot. Read More
Quick Take
#SocialSkim: How Facebook's F8 Conference Affects You, Plus More Stories in This Week's Roundup
By Angela Natividad
Get the skinny on how Facebook's plans will change your relationship to your phone. Also, Twitter live videos and Instagram's latest collage app. And that's just the tip of the iceberg. Skim to stay ahead. Read More
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My View
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Content Marketing Performance: A Framework for Measuring Real Business Impact
By Rebecca Lieb
Recently, my colleague Susan Etlinger and I teamed up on a research project about content's business value. Here's a look at what we discovered. Read More
 
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Mar 31 FREE Seminar—How to Generate More Leads with Webinars
Apr 2 PRO Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9 PRO Seminar—Modern Sales and Marketing Alignment
Apr 9 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10 Virtual Conference—Video Marketing: 3 online sessions—FREE!
Apr 14 FREE Seminar—Optimizing Search, Social, and Display in a Mobile World
Oct 20-23 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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