MarketingProfs Today: 3 March 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Essential Multichannel Marketing Tactics for 2018
2.	Podcast: PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke
3.	PRO Take 10: Nine Things to Remove From Your Website
4.	Survey Says: What Goes Viral: Learnings From 100,000 Popular Content Pieces
5.	#SocialSkim: Messenger Chat Features for Business; New Social App Vero: 10 Stories
6.	Infographic: Five Reasons People Are Wired for Visual Marketing

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How-To

Five Essential Multichannel Marketing Tactics for 2018

By Ajit Singh

You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need to keep up with them to be successful. Read More

Podcast

PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts

By Kerry O'Shea Gorgone

Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing. Read More

FOR PRO Members

Take 10: Nine Things to Remove From Your Website

In just 10 minutes, we'll ask the tough questions about your website content, including, "You really want people to click that?" We'll show you nine things to remove from your website that will make you want to run (not walk) to your content management system to make changes ASAP. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

What Goes Viral: Learnings From 100,000 Popular Content Pieces

By Ayaz Nanji

Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? Read More

Quick Take

#SocialSkim: Messenger Chat Features for Business; New Social App Vero: 10 Stories This Week

By Christian Neri

In this, the very last issue of SocialSkim: Facebook woos businesses with Messenger features, offers job application feature in 40 countries; Vero, a new app part Facebook, part Pinterest, part Instagram; Snapchat redesign pushes downloads way up; Facebook cleans up ad metrics... Read More

At-A-Glance

Five Reasons People Are Wired for Visual Marketing [Infographic]

By Laura Forer

Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content. Read More

event calendar

Mar 6	FREE Seminar—CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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