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MarketingProfs
Mar 7, 2015 Vol. 4, No. 9
In this issue
1. How-To: Six Crucial Attributes of a Successful Business Blog
2. Podcast: Raising the Roof With B2B Social Media: GAF Roofing
3. #SocialSkim: Leonard Nimoy, Clickable Instagram Ads, House of Cards Tweets
4.  PRO  Seminar: Tune In to the Voice of the Competitor
5. Survey Says: Which Digital Marketing Tactic Has the Biggest Revenue Impact?
6. Infographic: Five Ways to Create Content That Reigns
7. My View: Three Ways to Create Content That Nurtures Customer Relationships
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How-To
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Six Crucial Attributes of a Successful Business Blog
By Michael Gerard
Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics. Read More
Podcast
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Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Emily Videtto and Alyssa Hall host the Facebook page for a 129-year-old roofing manufacturer with a complex B2B sales cycle. They share their secrets to reaching audiences via social media, audience research, and relevant content. Read More
FOR  PRO  Members
Today's PRO Item
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Seminar: Tune In to the Voice of the Competitor
You'll discover strategies and tactics you can use to go beyond the voice of customer (VOC) research and move into voice of the competitor (VOTC) research. Learn to tap into the digital world to identify your competitors' customers and influencers, and find out proven best-practices to help bring your marketing in line with the world around you. Read More
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Survey Says
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Which Digital Marketing Tactic Has the Biggest Revenue Impact?
By Ayaz Nanji
One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. Read More
Quick Take
#SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!
By Angela Natividad
See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to make social recommendations. Skim to stay in the know. Read More
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My View
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Three Ways to Create Content That Nurtures Customer Relationships
By Brendan Reid
What's the purpose of your content? If it's to deepen customer engagement, the following three approaches can help. Read More
 
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Mar 10 FREE Seminar—Is Your Database Delivering?
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Mar 17 FREE Seminar—The State of B2B Marketing Data 2015
Mar 19 PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 26 PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
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