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MarketingProfs
Apr 1, 2017 Vol. 6, No. 13
In this issue
1. How-To: Content Marketing and Customer Acquisition: How to Calculate CAC, CLV, and ROI
2. Podcast: Enterprise Branding, Corporate Missions, and Women in Leadership
3.  PRO  On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age
4. Survey Says: Facebook Advertising Benchmarks for 18 Industries
5. #SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories
6. Infographic: Technical SEO 101: Get Your Websites Ranked on Google
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How-To
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Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI
By Mo Harake
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read More
Podcast
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Enterprise Branding, Corporate Missions, and Women in Leadership: Alicia Tillman and Lisa Skeete Tatum Talk to Marketing Smarts at SAP Ariba LIVE
By Kerry O'Shea Gorgone
The CMO of SAP Ariba and the CEO of Landit discuss enterprise branding, the need to embrace a corporate mission, and women in leadership. Read More
FOR  PRO  Members
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On-Demand Seminar: Building and Unleashing Your Personal Brand in the Digital Age
You'll learn how to stand out professionally, based on Mark Schaefer's KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. You'll be able to manage your Web presence to create the proper authority, reputation, and audience for achieving your career goals. Read More
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Advertisement  We all find it hard to break our routines and try something new. Join us for this free Virtual Conference to break your routine and actually start making marketing videos. Check out the agenda.
 
Survey Says
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Facebook Advertising Benchmarks for 18 Industries [Infographic]
By Ayaz Nanji
The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. Read More
Quick Take
#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week
By Christian Neri
Facebook Undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read More
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At-A-Glance
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Technical SEO 101: Get Your Websites Ranked on Google [Infographic]
By Laura Forer
SEO success may start with great content, but it doesn't end there. Technical SEO is also vitally important. This infographic guides you through technical prerequisites for setting the SEO foundation of your website. Read More

event calendar

Apr 6
PRO Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
Virtual Conference—Video Marketing | 3 online sessions FREE!
Jun 1
Online Course—Marketing Writing Bootcamp | The fastest way to rockin' writing
Oct 3-6
B2B Marketing Forum—Save $600 when you register by March 31!

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