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In This Issue
+ How-To: Six Lessons From an Ambitious Content Marketing Project
+ Podcast: Shipshape Social Strategy for B2B: Jonathan Wichmann
+ #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, More!
+ PRO Seminar: Develop Effective Content for Each Stage of the Buying Journey
+ Survey Says: Which Social Networks Deliver the Most Engaged Users?
+ Infographic: The Complete A to Z Guide to Personal Branding
+ My View: Wise Marketers Know Headlines Lick Labels
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Advertisement  Join us on April 15 for The State of Marketing Data 2014 to learn the shocking results about the health of B2B marketing databases across companies of all sizes and industries. And discover how you measure up. Register today.
How-To Six Lessons From an Ambitious Content Marketing Project
By Rich Quarles
Content marketing is going to become an increasingly important component of virtually every company's overall marketing program. Read More
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Podcast Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts
By Kerry O'Shea Gorgone
You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line. Read More
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PRO Seminar: How to Develop Effective Content for Each Stage of the Buying Journey
You'll gain a solid understanding of how to more effectively develop the kind of content you need, as well as a road map of when, where, and how to deploy that content for optimal results. Read More
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Advertisement  Do you know what your customers are saying about you online and where they are saying it? Join us for Social Monitoring and Listening: The Key to Delivering an Amazing Customer Experience and discover how to use social listening and the insights gained to create more focused campaigns. Register today!
Survey Says
Which Social Networks Deliver the Most Engaged Users?
By Ayaz Nanji
YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic. Read More
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Quick Take
#SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!
By Angela Natividad
It's been a big week for Twitter! You'll get the skinny on that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream. Skim to stay informed. Read More
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My View Wise Marketers Know Headlines Lick Labels
By Gavin McMahon
Are you capturing your audience's attention with strong, compelling headlines, or are you instead using short, dull labels? Here's a look at the traits of eye-catching headlines. Read More
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Apr 15
FREE Seminar—The State of B2B Marketing Data: 2014
Apr 17
PRO Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 22
FREE Seminar—7 Best Practices for Making More Money with Social Media
Apr 24
PRO Seminar—Using Visual Stories to Create an Urge to Act
Jun 12
MarketingProfs University—Marketing Writing Bootcamp
Oct 9-10
B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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