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In This Issue
+ How-To: The 7 Biggest Misconceptions of Successful B2B Marketing
+ #SocialSkim: Ebert, Govt. Vines, Facebook & Millennials, Twitter CVs...
+ PRO: NEW! Seminar: The Expanding Facebook Universe
+ Infographic: Omnichannel Loyalty: The New Customer Connection
+ Survey Says: Nonprofit Benchmarks: Email, Social, Audience [Infographic]
+ Video: Facebook Home, iOS delays, Windows 8's last chance
+ My View: Four Types of Customer Data Every Email Marketer Should Know
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Advertisement  Are people talking about you? Learn how to make your brand the most talked about in its category at WOMM-U, May 20-22 in Chicago. Learn how to develop the best content, create a winning plan, prove your ROI and increase engagement with your fans as well as grow your sales! Register for WOMM-U!
How-To The 7 Biggest Misconceptions of Successful B2B Marketing
By Russell Glass
What drives B2B marketing success can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and ways you can steer your efforts in the right direction. Read More
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Video Mobile Minute [VIDEO]: Facebook Home, iOS delays, Windows 8's last chance
By Steve Arshad
From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's own daunting iOS challenge, and a reminder that Windows mobile exists. Read More
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PRO NEW! PRO Seminar: The Expanding Facebook Universe
We will look at what Facebook means to the modern marketer, considering its central role on an increasingly social Web. We'll also examine how Facebook can be used strategically in your own marketing mix. Read More
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Survey Says
Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]
By Vahe Habeshian
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social media. However, the long-term decline of email response rates is continuing, even as online revenues increase and social audiences grow. Read More
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Quick Take
#SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded Blockbusters
By Angela Natividad
Death was a big social theme this week with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim to soak it all up. Read More
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My View Four Types of Customer Data Every Email Marketer Should Know
By Mike Hotz
Want to use customer data to create personalized email marketing campaigns? Then you should familiarize yourself with these four primary types of customer data. Read More
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Apr 16
 FREE Seminar—Speaking Up Without Freaking Out: Presenter Monologue to Audience Dialogue
Apr 18
 PRO Seminar—Getting Flexible: Working Content into Responsive Design
Apr 23
 FREE Seminar—How to Increase Engagement and Drive Conversions with Interactive Content
Apr 26
 PRO Seminar—How to Create a Monster Fan Base
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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