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In This Issue
+ How-To: Email Like It's 2012, Not 1999
+ Slide Show: Four Ways to Keep Your Marketing Team Productive
+ Podcast: How to Save Marketing From Itself
+ PRO: Engaging With Customers 140 Characters at a Time
+ Survey Says: Pinterest Now No. 3 US Social Network
+ Quick Take: Five Twitter Tips for B2B Marketers
+ My View: Five Reasons You Shouldn't Ignore New Social Platforms
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How-To Email Like It's 2012, Not 1999
By Karen Talavera
No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012. Read More
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Slideshow Four Ways to Keep Your Marketing Team Happy and Productive [Slide Show]
By Christian Gulliksen
When you're trying to do more with a smaller budget, the quality of your marketing team becomes even more critical. Learn what it takes to keep the team happy, productive, and delivering its best work. Read More
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Podcast How to Save Marketing From Itself: A Live Discussion With Ian Lurie and Geoff Livingston [Podcast]
By Matthew Grant
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. Read More
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PRO PRO Seminar: Engaging With Customers 140 Characters at a Time (With Scott Monty)
In this PRO seminar, Scott Monty will teach you how to effectively take advantage of Twitter in a way that will yield positive results for your brand. Read More
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Advertisement  We’ve Got Your Back: Tackle Your Toughest Marketing Challenges with a PRO Membership. Save 25% on PRO in April with code GETMYBACK (expires 4/30/12).
Survey Says
Pinterest Now No. 3 US Social Network, Surpasses LinkedIn
Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly visits. Read More
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Quick Take
Five Twitter Tips for B2B Marketers
B2B social marketing isn't an easily intuitive process, because social has oft been perceived as consumer-focused. To make your B2B tweets more fruitful, apply these five essential tips. Read More
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My View Five Reasons You Shouldn't Ignore (Insert Name of New Social Media Platform)
By Dave Cutler
Should every business try using every shiny new social media platform that emerges? Before you decide you don't need to use new and popular social networks, consider five key reasons in favor of exploring them. Read More
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Apr 12-26
MarketingProfs University LIVE—Websites That Work
Apr 17
FREE Seminar—4 Keys to Successful Facebook Marketing
Apr 19
PRO Seminar—Cognitive Surplus with Clay Shirky
Apr 24
FREE Seminar—What's the Deal with Display Advertising?
Apr 25
Smart Marketers Tour—Los Angeles
Apr 26
PRO Seminar—Engaging with Customers 140 Characters at a Time
May 10-23
MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
June 8
Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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