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MarketingProfs
Apr 28, 2018 Vol. 7, No. 17
In this issue
1. How-To: 5 Subtle Mistakes That Are Limiting Your Marketing Response Rate
2. Article: 3 Tips for Better Real-Time Mobile Marketing in 2018 [Sponsored by IBM Watson]
3. Podcast: Ruthless B2B Positioning: Messaging Expert Lawson Abinanti
4.  PRO  On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
5. Survey Says: What Converts? Web Landing Page Benchmarks and Trends [Infographic]
6. Infographic: The Best Ways to Start and End Your Workday
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How-To
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Five Subtle Mistakes That Are Limiting Your Marketing Response Rate
By Tim Carr
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making. Read More
Today's Sponsored Article
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Three Tips for Better Real-Time Mobile Marketing in 2018
By IBM Watson Marketing [Sponsored Content]
Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment. Read More
Podcast
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Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
A B2B marketing and messaging strategy expert offers tips for positioning B2B brands, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; what the pros and cons are of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across various industries have had success with livestreaming. Read More
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Advertisement  Let PRO make your job easier. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 30% (regularly $279) with code GETRESULTS!
 
Survey Says
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What Converts? Web Landing Page Benchmarks and Trends [Infographic]
By Ayaz Nanji
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Read More
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At-A-Glance
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The Best Ways to Start and End Your Workday [Infographic]
By Laura Forer
By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today. Read More

event calendar

May 1
FREE Seminar—10 Tips for Creating Great Webinar Content
May 11
Virtual Conference—Email Marketing | More results! Less filler.
May 17
Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz PRO
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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