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MarketingProfs
Apr 4, 2015 Vol. 4, No. 13
In this issue
1. How-To: These Six Stupid Marketing Metrics Need to Die
2. Podcast: Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts
3. #SocialSkim: Who Did What for April Fools' Day + More Stories in This Week's Roundup
4.  PRO  Take 10: Five Tips to Create Successful Nurture Campaigns
5. Survey Says: The Keys to an Effective Profile Photo
6. Infographic: The Only 10 Slides You Need in a Pitch
7. My View: Why Simplicity May Be the Secret to Brand Success
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How-To
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These Six Stupid Marketing Metrics Need to Die
By Larry Kim
It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing their campaigns more harm than good. Read More
Podcast
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Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
In line with the theme of this episode—marketing that surprises—and the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight! Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Five Tips to Create Successful Nurture Campaigns
In just 10 minutes, you'll receive five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time—in a way that's easily measurable. Read More
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Advertisement  Whether you're in a bind, or simply need new insights for the season ahead, PRO membership is there for you with the most relevant, robust, and up-to-date marketing content you'll ever need. Upgrade today for just $195 (regularly $279) with code MUSCLE.
 
Survey Says
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The Keys to an Effective Profile Photo
By Ayaz Nanji
Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler. Read More
Quick Take
#SocialSkim: Who Did What for April Fools' Day, Plus More Stories in This Week's Roundup
By Angela Natividad
See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, where you can see everything streaming on Periscope right now, and which new Facebook app lets you make collaborative videos. Read More
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My View
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Why Simplicity May Be the Secret to Brand Success
By Margaret Molloy
The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules. Read More
 
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