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In This Issue
+ How-To: 3 Powerful Ways to Measure the Impact of Your Email Marketing
+ Podcast: Marketing Strategy for Higher Ed: 'Social Works' Author Stoner
+ #SocialSkim: Social Media This Week: a Content Marketing Children's Story
+ PRO Take 10: Getting Started in Social Media
+ Infographic: Social Sharing Boosts Email Results
+ Survey Says: Pinterest Brand Engagement: Best Days and Times to Pin
+ My View: Ann Handley: Making B2B Marketing Fun, Seeing Content Moments
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How-To Three Powerful Ways to Measure the Impact of Your Email Marketing
By Karen Talavera
Email campaign process metrics such as delivery, open, and click-through rates have their place, but if you don't look beyond them... you'll miss the true impact of your marketing—and opportunities for improvement. Read More
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Podcast Marketing Strategy for Higher Ed: 'Social Works' Author Michael Stoner Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach. Read More
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PRO Take 10: Getting Started in Social Media
Social media: everybody's doing it. But if you're new to the social world, getting started can be tough. In just 10 minutes, you'll learn how to get started in social media, effectively engage your audience, choose the platforms that make sense for you, and more! Read More
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Advertisement  Marketing's full of choices. Make MarketingProfs' B2B Marketing Forum on October 9 – 11 one of yours. Four keynotes. 40 sessions and interactive discussions. One-on-one therapy with marketing experts. Plenty of networking. And, six pre-conference workshop options. Register now and save up to $600.
Survey Says
Pinterest Brand Engagement: Best Days and Times to Pin
By Ayaz Nanji
Unlike Twitter and Facebook, where brands drive engagement via their accounts and pages, brand engagement on Pinterest is generated mostly by the community itself, according to a new report, which also found the best days/times to pin for optimum engagement for three industries. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including a Content Marketing Children's Story
By Angela Natividad
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ever after! Read More
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My View Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere
By Verónica Maria Jarski
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Ann Handley, chief content officer at MarketingProfs. Read More
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May 14
 FREE Seminar—The New Email Marketer
May 16
 PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
 PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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