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In This Issue
+ How-To: Pinterest Beyond the Basics—A Marketer's Guide
+ Slide Show: Four Typical Weaknesses of Case Studies
+ Podcast: Can Marketing Get You Out of Jail or Save Your Soul?
+ PRO Seminar: The Changing World of Marketing Writing
+ Survey Says: Social Media Top Channel for Sharing Curated Content
+ Quick Take: Three Backlinking Mistakes to Avoid
+ My View: 12 Annoying Things About Websites That Drive People Away
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How-To Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning
By James Medd
Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers should pin—and how. Read More
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Slideshow Four Typical Weaknesses of Case Studies [Slide Show]
By Christian Gulliksen
Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? Read More
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Podcast Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]
By Matthew Grant
We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. Read More
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PRO PRO Seminar: The Changing World of Marketing Writing
This PRO seminar will teach you how your audience consumes online content and will provide you with practical and actionable guidelines for writing online content that will knock your customers' socks off! Read More
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Advertisement  Join the MarketingProfs team for eye-opening presentations and enlightening Q&A at this FREE Virtual Event. Register now and enjoy the inspiration of a conference without the hassle of travel. See you June 8!
Survey Says
Social Media Top Channel for Sharing Curated Content
Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects). Read More
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Quick Take
Three Backlinking Mistakes to Avoid
A strong SEO program relies on backlinks—links to your website from external sources. Backlinks enhance your online visibility and give you an edge on the competition. If you're not getting the backlinks you expect, you could be making these common mistakes. Read More
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My View 12 Annoying Things About Your Website That Drive People Away
By Shelly Kramer
How many times have you visited a website... and ended up sorely disappointed? Or worse, annoyed? For me, the answer is easy: a lot! So, I put together a list of the 12 things that annoy me the most about websites. Read More
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May 10-23
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May 16
FREE Seminar—UnMarketing: Top Tools for Engaging Online
May 16
Smart Marketers Tour—Miami join us in person for free!
May 17
PRO Seminar—How to Get the Most Out of Your Facebook Ads
May 22
FREE Seminar—18 Ways to Make Social Media and Email Marketing Deliver ROI Together
May 24
PRO Seminar—Six Steps to Creative Problem Solving
June 7-14
MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
June 8
Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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