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MarketingProfs
May 19, 2018 Vol. 7, No. 20
In this issue
1. How-To: A Guide to Increasing Website Traffic Without Having to Improve Search Rank
2. Article: Five Ways to Use Social for SEO and Vice Versa [Sponsored]
3. Podcast: Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Malone
4.  PRO  On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
5. Quick Take: 3 Tips From Basecamp for Launching and Running a Successful Podcast
6. Survey Says: Are Brands Using Email and Marketing Automation Effectively?
7. Infographic: Email Personalization: The What, Why, and How of Hyper-Personalized Email
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How-To
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Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions
By Michael Hayes
Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read More
Today's Sponsored Article
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Five Ways to Use Social for SEO and Vice Versa
By Carolyn Lyden [Sponsored Content]
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together. Read More
Podcast
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Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The founder and CEO of digital agency SmartBug Media discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz
In this Teach Me How seminar, you'll learn about 5 simple yet effective ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and you'll see real-world case studies that demonstrate how to succeed with PR. Read More
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Survey Says
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Are Brands Using Email and Marketing Automation Effectively?
By Ayaz Nanji
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not using many features effectively, according to research from GetResponse and SmartInsights. Read More
Quick Take
3 Tips From Basecamp for Launching and Running a Successful Podcast
By Shaun Hildner, Wailin Wong
The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. Read More
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At-A-Glance
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Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
By Laura Forer
Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. Read More

event calendar

May 22
FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
May 30
FREE Seminar—Five Ways to Use a Website CMS to Improve UX
Jun 14
Teach Me How— Content Marketing for Humans in the Age of Robots PRO
Jul 12
Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13
Virtual Conference—Content Marketing
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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