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MarketingProfs
May 20, 2017 Vol. 6, No. 20
In this issue
1. How-To: Five Lessons for All Marketers From the Departure of Coke's CMO
2. Quick Take: 4 Ways You Should Use Customer Reviews [Infographic—sponsored by Trustpilot]
3. Podcast: Your Marketing Superpowers: Targeting and Personalization, with Scott Dubois
4.  PRO  On-Demand Seminar: Harness User Experience as Your Secret Marketing Weapon
5. Survey Says: The Digital Marketing Channels Small Businesses Use Most
6. #SocialSkim: Facebook Outpacing LinkedIn for B2B, Google Lens AR-Enabled Search: 12 Stories
7. Infographic: Six Digital Marketing Trends to Budget for Today
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Advertisement  Join us on June 9 for our free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.
 
How-To
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Five Lessons for All Marketers From the Departure of Coke's CMO
By Sam Melnick
Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup. Read More
Today's Sponsored Article
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Four Ways Businesses Should Use Customer Reviews [Infographic]
By Trustpilot [Sponsored Article]
With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. Read More
Podcast
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Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts
By Kerry O'Shea Gorgone
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How to Harness User Experience as Your Secret Marketing Weapon
In this Teach Me How seminar, you'll learn how to identify your customers' current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customers have is so positive that they can't wait to return. Read More
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Advertisement  We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).
 
Survey Says
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The Digital Marketing Channels Small Businesses Use Most
By Ayaz Nanji
Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip. Read More
Quick Take
#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week
By Christian Neri
This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... Read More
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At-A-Glance
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Six Digital Marketing Trends to Budget for Today [Infographic]
By Laura Forer
With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for. Read More

event calendar

May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Jun 9
Virtual Conference—Content Marketing | You've Got This!
Jun 15
Teach Me How—How to Create and Measure Content That Converts PRO
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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