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MarketingProfs
May 5, 2018 Vol. 7, No. 18
In this issue
1. How-To: The Tactics of Marketing Strategy: A Marketer's Guide
2. Article: Tons of Traffic, but Few Conversions? 3 Ideas for Repurposing Traffic [Sponsored]
3. Podcast: ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Bullard
4.  PRO  New Live Seminar: A PR Primer for Marketers: Five Steps to Bigger Buzz
5. Survey Says: The Impact of Saying Thanks in Email Subject Lines
6. Infographic: Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers
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How-To
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The Tactics of Marketing Strategy: A Marketer's Guide
By Peter Altschuler
To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there. Read More
Today's Sponsored Article
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Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic
By Jules Tompkins [Sponsored Content]
Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do. Read More
Podcast
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ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Katie Bullard, chief growth officer at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: A PR Primer for Marketers: Five Steps to Bigger Buzz
In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and you'll see real-world case studies that demonstrate how to succeed with PR. Read More
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Survey Says
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The Impact of Saying Thanks in Email Subject Lines
By Ayaz Nanji
Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital. Read More
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At-A-Glance
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Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers [Infographic]
By Laura Forer
Market intelligence uncovers information you can use to shape your marketing and product strategies and to rise above your competitors. Simply put, it's vital. So check out this guide to modern Market intelligence—all in one infographic. Read More

event calendar

May 11
Virtual Conference—Email Marketing | More results! Less filler.
May 17
Teach Me How—A PR Primer for Marketers: Five Steps to Bigger Buzz PRO
May 22
FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
Jul 12
Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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