MarketingProfs Today: 18 June 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Elicit and Use Employee Stories in Your Content Marketing
2.	#SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories
3.	Podcast: What's Growth Hacking? Jeff Bullas on Marketing Smarts
4.	PRO Take 10: Optimize Your LinkedIn Profile With Keywords
5.	Survey Says: The 100 Most Expensive Google AdWords Keywords
6.	My View: Web Development Technologies You Need to Know
7.	Infographic: How to Make Progress on Your Marketing Excellence Journey

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How-To

How to Elicit and Use Employee Stories in Your Content Marketing

By Ryan Michael McDonald

There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? Here's a source that never runs dry. Read More

Podcast

What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts

By Kerry O'Shea Gorgone

Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike. Read More

FOR PRO Members

Take 10: How to Optimize Your LinkedIn Profile With Keywords

In just 10 minutes, learn to drive traffic to your profile with one of LinkedIn's best-kept secrets: search engine optimization. Discover how to add keywords to your LinkedIn profile to increase visitors, improve networking, and connect with the right people. You'll leave with a thorough understanding of how to get better visibility on LinkedIn. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The 100 Most Expensive Google AdWords Keywords

By Ayaz Nanji

Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. Read More

Quick Take

#SocialSkim: Snapchat Gets Serious About Advertising, Plus 11 More Stories in This Week's Roundup

By Christian Neri

This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more! Read More

My View

Four Web Development Technologies That Marketers Need to Know Now

By Jaron Rubenstein

In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology. Read More

event calendar

Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 20 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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