MarketingProfs Today: 2 June 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: GDPR Is Already Here: A Simple Marketing Guide for Compliance
2.	Article: Four Key Metrics for Evaluating Event Marketing Performance
3.	Podcast: Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter
4.	PRO New Live Seminar: Content Marketing for Humans in the Age of Robots
5.	Survey Says: The 15 Most Challenging Content Marketing Tasks
6.	Quick Take: Taking Experiential Marketing Beyond Events and the Tradeshow Floor
7.	Infographic: The Ultimate Guide to Video Marketing

This July we're celebrating all things writing. Get your ticket to Marketing Writing Bootcamp and join us for 3 live keynotes and 10 on-demand sessions. Kickoff July 12 with Ann Handley.

How-To

GDPR Is Already Here: A Simple Marketing Guide for Compliance

By Kay Kienast

GDPR may seem like a burden, but it helps us marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need. Read More

Four Key Metrics for Evaluating Event Marketing Performance

By Dax Callner

ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing. Read More

Podcast

Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. His team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. Read More

FOR PRO Members

New Live Seminar: Content Marketing for Humans in the Age of Robots

Reserve your spot for this upcoming Teach Me How seminar with Chris Brogan to learn how to capture your customers' attention with carefully crafted content. Read More

Is your writing feeling a little stale? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.

Survey Says

The 15 Most Challenging Content Marketing Tasks

By Ayaz Nanji

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? Read More

Quick Take

Taking Experiential Marketing Beyond Events and the Tradeshow Floor

By Brett Hyman

Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. Read More

At-A-Glance

The Ultimate Guide to Video Marketing [Infographic]

By Laura Forer

Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic. Read More

event calendar

Jun 12	FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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