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In This Issue
+ How-To: Four Economic Reasons to Rebrand Your Business
+ Slide Show: Four Simple Ways to Lose Customers
+ Podcast: Have You Sat Down With Your Customer?
+ Video: B2B Mobile Marketing: Mobile + B2B = BFF!
+ PRO: The Marketer's Guide to Facebook Advertising
+ Survey Says: Email Marketing Sender Reputation Trends
+ Quick Take: Make Your Story 22 Times More Memorable
+ My View: Forget Google, Use Twitter Search Instead
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Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4 – 5 (workshops Oct. 3). Register now to save $300 (or more).
How-To Four Economic Reasons to Rebrand Your Business
By Sookie Shuen
How much can your company benefit from a timely rebranding? A business rebrand can make your business look good, and, more important, make your bottom line look good, too. Here are four reasons to rebrand your business. Read More
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Slideshow Four Simple Ways to Lose Customers [Slide Show]
By Christian Gulliksen
I'm not a difficult customer. But I'm unforgiving when customer service fails to meet basic levels of common courtesy. So, which four customer service foibles drive easygoing customers like me into the arms of the competition? Read More
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Podcast Have You Sat Down With Your Customer? Patrick Schaber and Joe Sorge on Marketing Smarts [Podcast]
By Matthew Grant
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. Read More
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Video B2B Mobile Marketing: Mobile + B2B = BFF! [Video]
By Christina "CK" Kerley
Anytime-anywhere media provide B2Bs new ways to create, develop, and sustain ROI-rich relationships. Yet, the majority of B2Bs aren't using mobile to bolster their marketing. So, how can mobile be your B2B's BFF? Read More
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PRO How-To Guide: The Marketer's Guide to Facebook Advertising
This 35-page guide will teach you why Facebook Ads are worth your time and money, how to target the right audience, do's and don'ts for writing ad copy and choosing creative, how to measure your results, and much, much more! Read More
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Advertisement  Today's B2B marketing is brave, bold, and boundless. Join us in Boston for B2B Forum 2012 and learn how to make B2B anything but boring. Lead gen, social, content, mobile, and more, we've got all the awesome advice you need. Oct. 4 – 5 (workshops Oct. 3). Register now to save $300 (or more).
Survey Says
Email Marketing Sender Reputation Benchmarks and Trends
Increases in worldwide spam volumes have driven Internet service providers to impose tougher filtering standards on email deliverability, making it harder for email marketers to maintain high sender reputations and deliverability levels. Read More
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Quick Take
Make Your Story 22 Times More Memorable
Want to craft unforgettable content that sticks with your readers? To ensure that your story is remembered, effectively apply these six elements that make up a compelling story. Read More
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My View Forget Google, Use Twitter Search Instead
By Shelly Kramer
I'm a huge Twitter fan. As much as I love Google, I really like Twitter's built-in search functionality. If you're in the market for information about a topic or group of people, consider adding Twitter to your search repertoire. Read More
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Jul 10
Smart Marketers Tour—Boston join us in person for free!
Jul 10
FREE Seminar—The New Rules of Success for Mobile App Engagement and Retention
July 12
PRO Seminar—MarketingProfs University: How to Effectively Generate and Manage Leads
Jul 12-19
MarketingProfs University LIVE—B2B Lead Roundup save $200 with code ROUNDUP
Jul 19
PRO Seminar—How to Hammer Your Brand Into the Minds of Your Consumers
Aug 9-27
MarketingProfs University LIVE—Search Marketing School: PPC save $200 with code SEARCHPPC
Sep 14
Virtual Conference—Content Marketing sign up for free!
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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