<title>7 June 2014 Issue: MarketingProfs This Week

Today's dose of must-know knowledge. | Trouble viewing? View in browser.

	How-To: What Every Marketer Should Know About Print Design
	Podcast: Customer Frustration and Business Vulnerability: Stephen Beck
	#SocialSkim: Trends, High-Quality Visuals, Twitter Tracking, Apple's Plans
	PRO Seminar: 10 Skills You Need for Enhancing the Customer Experience
	Survey Says: Marketing Email Benchmarks: Open Rates, CTRs, Device Trends
	Infographic: The Psychology of Sharing
	My View: Lessons From Successful Social Campaigns Around the World

Choosing a professional event begins with the program. B2B Marketing Forum's program is the best (and smartest) you'll find all year ... maybe even ever. It's designed to give you the insights and tools needed to be a successful marketer—no matter what's around the corner. Register today.

What Every Marketer Should Know About Print Design

By Vladimir Gendelman

Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials that all marketers should keep in mind. Read More

Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts

By Kerry O'Shea Gorgone

Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow your company. Read More

Seminar: 10 Skills Every Marketer Needs for Enhancing the Customer Experience

You'll learn how customer experience leaders are using an expanded marketing toolkit to build a competitive advantage, one interaction at a time. You'll walk away with 10 skills that will help you provide a game-changing customer experience. Read More

Join us for the Content Marketing Virtual Conference and learn to curate the "perfect" content for your business. You don't want to miss the 3 educational sessions—including a keynote from Guy Kawasaki—designed to give you actionable insights that you can implement immediately. Register today.

Marketing Email Benchmarks: Open Rates, CTRs, Device Trends

By Ayaz Nanji

Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased, according to a recent Yesmail report. Read More

#SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!

By Angela Natividad

Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram's making high-quality visuals easier to produce and share. Get tips on how to optimize Twitter tracking and shares. And see how Apple plans to change the way we work... again. Skim to stay in tune. Read More

Social Media Lessons From Successful Marketing Campaigns Around the World

By Simon Horton

Most of us stay in tune with the most successful social media campaigns in the US, but what about elsewhere? Here are some takeaways from brilliant social media campaigns around the globe. Read More

Jun 10	FREE Seminar—Create a Content Marketing Culture for Real Traffic, Leads, and Sales
Jun 12	PRO Seminar—Talk Savvy: Smart Communication for a Social World *with Amber Naslund*
Jun 12	MarketingProfs University—Marketing Writing Bootcamp
Jun 13	Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Jun 17	FREE Seminar—Seven Secrets to Beating Competitors on Google and Bing
Jun 19	PRO Seminar—How to Use Twitter for Real Business Impact
Oct 9-10	B2B Forum 2014—Boston, MA *Marketing For What Comes Next: Save $400 today.*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley	Director of Publications: Vahe Habeshian
Opinions Editor: Veronica Jarski	Research Writer: Ayaz Nanji
Advertise with us: Download our Media Kit or call (866) 557-9625	Contributor: Angela Natividad

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