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In This Issue
+ How-To: Three Gaffes to Avoid in Marketing Content and Public Speaking
+ Podcast: Born to Blog: Author Mark Schaefer Talks to Marketing Smarts
+ #SocialSkim: Social Media This Week, Including Twitter's New Media Blog
+ PRO [Mitch Joel Seminar] Ctrl Alt Delete: Reboot Your Business (& Your Life)
+ Infographic: The Google Graveyard: A Resting Place for Great Ideas
+ Survey Says: What's the Value of Being the Top Google Search Result?
+ Mobile Minute [Video]: How Apple Is Shifting Gears
+ My View: 10 Marketing Buzzwords to Stop Using Right Now
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How-To Three Gaffes to Avoid in Marketing Content and Public Speaking
By Ernest Nicastro
The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three missteps to avoid. Read More
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Podcast Born to Blog: Author Mark Schaefer Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. Here, Mark discusses his recent book, Born to Blog. His marketing blog, {grow}, has won numerous awards. Read More
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Video Mobile Minute [Video]: How Apple Is Shifting Gears
By Diego Larrea-Puemape
iOS in the Car means new opportunities for automakers—and brands. Read More
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PRO [PRO Seminar With Mitch Joel] Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.
Mitch Joel will teach you why it's important to reboot and rebuild your business model now, and how you can prepare for and adapt to whatever might come next. You'll also uncover the road map you need to thrive in this new state of business. Read More
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Advertisement  Are Google's constant changes tying your search efforts in knots? Learn the new golden rules of SEM at Search Marketing School. Kicking off August 8, these 10 classes are online and on-demand, available anytime, anywhere. Save $200 when you register using code SEARCH13.
Survey Says
What's the Value of Being the Top Google Search Result?
By Ayaz Nanji
A website with the first position in Google search results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEA
By Angela Natividad
Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA product got lots of online love—to IKEA's great dismay. And find out whether branding can actually give meaning to life. Skim for... enlightenment? Read More
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My View 10 Marketing Buzzwords to Stop Using Right Now
By Verónica Maria Jarski
After we published the first buzzwords slide show, we received more illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords slide show? Not me! Read More
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Jul 24
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Jul 25
PRO Seminar—The NEW New Rules of Marketing and PR for 2013
Aug 8
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Aug 8
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Aug 9
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Oct 9-11
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