MarketingProfs Today: 18 August 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Get Sales Prospects to Care About Your Marketing Content
2.	Article: How Not to Sabotage Good Data With Bad Reporting
3.	Podcast: Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder
4.	PRO On-Demand Seminar: How Social Media Can Promote Your Event & Increase Attendees
5.	Survey Says: The Correlation Between Mobile Page Speed and Search Rankings
6.	Quick Take: How to Identify Offline B2B Influencers by Using Online and Offline Methods
7.	Infographic: 64 Statistics That Will Guide Your Content Marketing

Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!

How-To

How to Get Sales Prospects to Care About Your Marketing Content

By Randy Frisch

Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about. Read More

How Not to Sabotage Good Data With Bad Reporting

By Jennifer Scheer

You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think. Read More

Podcast

Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts. Read More

FOR PRO Members

On-Demand Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees

You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More

Join us this November in San Francisco for MarketingProfs B2B Marketing Forum: 3+ days of learning, networking, and shenanigans. Don't miss out!

Survey Says

The Correlation Between Mobile Page Speed and Search Rankings

By Ayaz Nanji

There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics. Read More

Quick Take

How to Identify Offline B2B Influencers by Using Online and Offline Methods

By Imrana Khan

B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process. Read More

At-A-Glance

64 Statistics That Will Guide Your Content Marketing [Infographic]

By Laura Forer

A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you. Read More

event calendar

Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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