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| By Emily Eldridge |
| Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging narrative—is a good idea. But we don't have to rely on instinct. Research offers proof.
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| By Christian Gulliksen |
| Take a look at your Twitter profile. Do you see unimaginative variations on the same basic tweet? Have you noticed a corresponding lack of follower engagement? If so, it's time to mix it up—and here's how.
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| By Matthew Grant |
| The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
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| In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential—and what to do about it, including how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
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| By Ann Handley |
| Last week, on the MarketingProfs Facebook page, we shared a fun photo series sendup of the popular "McKayla is not impressed" meme. It parodies US Olympic gymnast McKayla Maroney's sour expression after having settled for a silver medal.
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