MarketingProfs This Week: 8 August 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Tactics to Make Your Emails More Interesting
2.	#SocialSkim: LinkedIn's Social Measurement Tool, Plus More Stories in This Week's Roundup
3.	Podcast: Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts
4.	PRO Seminar: Words That Stick: How to Make Your Brand Googleable
5.	Survey Says: Who Are the Americans That Never Use the Internet?
6.	Infographic: How Marketing Can Contribute to Revenue Generation
7.	My View: Your Customers Like Long-Form Content Much More Than You Think They Do

Struggling to get your content found? In recent years, the way consumers interact with brands and search for products has drastically changed. Search Marketing School provides you a step-by-step guide for getting eyes on your content. Save $200 when you register with code SEARCH.

How-To

Five Tactics to Make Your Emails More Interesting

By Blaise Lucey

What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? Read More

Podcast

Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts

By Kerry O'Shea Gorgone

Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable), Read More

FOR PRO Members

Seminar: Words That Stick: How to Make Your Brand Googleable

We'll explain why you need simple clarity, how to achieve it, and—most important—how to apply it to your brand to boost sales. You'll learn how to succinctly describe what makes your brand unique, and give your brand credibility by speaking about it with authority. Read More

Our newest course, Search Marketing School, will teach you how to master the art of search engine marketing to boost the visibility of your business, guaranteed! You'll learn about the latest search engine marketing developments, what they mean, and how to put them to work for you. Use code SEARCH to save $200!

Survey Says

Who Are the Americans That Never Use the Internet?

By Ayaz Nanji

Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center. Read More

Quick Take

#SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Read More

My View

Your Customers Like Long-Form Content Much More Than You Think They Do

By Seth Price

Long-form content can boost customer conversions, a recent study found. So check out these tips for adding long-form content to your marketing mix. Read More

event calendar

Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Aug 20	PRO Seminar—How to Improve Your Writing With a Crappy First Draft
Aug 25	FREE Seminar—Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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