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MarketingProfs
Sep 30, 2017 Vol. 6, No. 39
In this issue
1. How-To: Three Key Components of Effective Marketing and Content Calendars
2. Podcast: Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
3.  PRO  Take 10: 10 Tips for Creating Quality Video on Your Smartphone
4. Survey Says: Email Behavior in 2017: When, Where, and How People Check Messages
5. #SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories
6. Infographic: How to Choose a Font for Your Brand
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Advertisement  Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.
 
How-To
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Three Key Components of Effective Marketing and Content Calendars
By Garrett Moon
If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place. Read More
Podcast
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Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts
By Kerry O'Shea Gorgone
Decision-science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow." Read More
FOR  PRO  Members
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Take 10: 10 Tips for Creating Quality Video on Your Smartphone
In just 10 minutes, you'll learn simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting to sharing, you'll leave with actionable tactics you can put to use right away. Read More
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Advertisement  When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!
 
Survey Says
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Email Behavior in 2017: When, Where, and How People Check Messages
By Ayaz Nanji
Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. Read More
Quick Take
#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week
By Christian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read More
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At-A-Glance
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How to Choose a Font for Your Brand [Infographic]
By Laura Forer
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. Read More

event calendar

Oct 3–6
B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 11
FREE Seminar—10 Marketing Hacks to Deliver Work On-Time, Every Time
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time
Oct 17
FREE Seminar—Turn Marketing and Sales From Frenemies to Besties
Oct 19
Teach Me How—How to Add Live Streaming Video to Your Marketing Mix PRO

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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