MarketingProfs Today: 9 September 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Content Writer vs. Copywriter: What's the Difference?
2.	Podcast: How to Create an Irresistible Game-Day Experience: Vikings CMO Steve LaCroix
3.	PRO On-Demand Seminar: Three Strategies to Double Your Sales
4.	Survey Says: Facebook Advertising Benchmarks for 2Q17
5.	#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories
6.	Infographic: The Complete Guide to Facebook & Instagram Advertising Targeting Options

Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders’ secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.

How-To

Content Writer vs. Copywriter: What's the Difference?

By Pam Berg, Katie Rottner

When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project. Read More

Podcast

How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts

By Kerry O'Shea Gorgone

Minnesota Vikings EVP and CMO Steve LaCroix discusses how sports marketing has evolved and the importance of enhancing the game-day experience for fans. Read More

FOR PRO Members

On-Demand Seminar: Three Strategies to Double Your Sales

In this seminar, we'll share case studies of companies that have doubled their business, and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. Read More

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!

Survey Says

Facebook Advertising Benchmarks for 2Q17

By Ayaz Nanji

The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. Read More

Quick Take

#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week

By Christian Neri

Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a free business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more... Read More

At-A-Glance

The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

By Laura Forer

With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience. Read More

event calendar

Sep 12	FREE Seminar—The Future of Content Experience
Sep 13	FREE Seminar—Use Your B2B Webinar as an Engagement Hub
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3–6	B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12	Online Seminar—Create Your Content Architecture Blueprint
Oct 12	Online Course—High-Performance Content Marketing \| 12 online classes
Oct 13	Virtual Conference—Marketing Strategy \| It's Big Picture Time

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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