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The Personal Touch of an Automated Lead Nurturing Program

"Nearly every marketing expert will agree: For a [website] visitor to become a customer, you must take the visitor through three basic stages," writes Sookie Shuen at MarketingProfs. "Those stages are know, like, and trust." In other words, a potential customer won't become a paying customer until she knows what you do, likes what she sees, and trusts you to deliver on your promise.

You might think this level of trust-building requires your hands-on attention. But Shuen argues that automated lead nurturing programs are the most effective way to shepherd prospects through the buying-decision process.

Your inbound leads start the online discussion by providing email addresses, subscribing to a newsletter, or expressing interest through social media. "With automation tools, you can continue the engagement in a hands-free environment ... Read More

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