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Two Arguments Against B2B Videos, and Six Tips for Making a Great One

We all know it: There's nothing like a viral video to boost awareness and response.

Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts?

Businesses have been slow to produce and post marketing videos for three key reasons, Chris Peterson notes in a post at B2B Bloggers.

Here are two of them—and six tips for creating a great B2B video anyway:

You can't search-optimize a video. Not quite true: Google "provides plenty of opportunities for SEO" at YouTube," Peterson notes. He offers some tips for making YouTube SEO work for you:

Say keywords aloud in your video. "Google uses speech recognition software to convert audio for closed-captioning, meaning your audio can be crawled by search engines," he ... Read More

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