Trouble viewing this email? Read it on the Web here.
Get To The Point from MarketingProfs

Cheer-in the Holidays!

"The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. And though marketers face the challenge of lingering recession worries, you can still add holiday sparkle to a subscriber's inbox, Talavera points out.

Among her suggestions for making spirits bright:

Give your customer a gift. "What immediate non-purchase-related value can you offer for free?" asks Talavera. "How about some cheer, as Office Max has done for several years running with its 'Elf Yourself' program? Or better yet, feature ... relevant and helpful content such as recipes, shopping tips, or ideas for a new holiday tradition."

Draw her in with an intriguing tale. Consider a special newsletter series that tells a story about your company or product; or one that gives specific gift suggestions each week for the people in a customer's life—from parents to a boss. "Provided you don't go overboard with frequency," notes Talavera, "subscribers love a limited-time email series because it clarifies and manages their expectations from the start and promises not to go on indefinitely."

Reward him for shopping online. Lure customers to your website with incentives like Internet-only promotions and inventory they won't find in your brick-and-mortar store.

Keep the party going! "[R]emember that you can issue post-holiday rewards for holiday-period purchases," Talavera reminds us. "That strategy prevents erosion of holiday sales margins while igniting post-holiday sales during typically slow periods."

The Po!nt: Spread some sparkle! Consider strategies like these to change your customer's Bah, Humbug to a Ho-Ho-Ho—by giving him or her a reason to celebrate.

Source: MarketingProfs. Click to read the article.

Upgrade Your MarketingProfs Membership: Become a Pro Member and gain instant access to hundreds of exclusive, cutting-edge articles, case studies, templates, tools, online seminars, research, and how-to guides to make your marketing smarter and more effective.

Previous Articles

Just Give Me the Facts, Ma'am
Don't Be Guilty by Association
More articles

 

Add a Comment
Share This: http://www.marketingprofs.com/short-articles/1463/cheer-in-the-holidays

Vol. 2, No. 124    October 23, 2009

MarketingProfs, LLC | 419 N. Larchmont Blvd, #295 | Los Angeles CA 90004

This email was sent to (%%email%%). To ensure that you continue receiving our emails,
please add us to your address book or safe list.

manage your preferences | opt out by going here.
Copyright © 2000-2014 MarketingProfs, LLC All Rights Reserved.