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An Email Metrics Primer for the Novice

In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a regular basis when I am strolling through Google analytics and come across something of note," she explains.

But analytics fanatics aren't the only ones who benefit from these insights.

And if you're new to the world of metrics, Walsh offers a helpful primer that walks you through some basic areas of measurement. Here are four:

Open rate. If you send an email to 4,000 people and 1,000 read the message, your open rate is 25%. A strong result depends on a number of factors. Did your message make it to the subscriber's inbox? Did she ... Read More

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