Five Twitter Sentiment-Tracking Tools for Any Budget
If Twitter feels like a jungle, that's because it is. It's raw, real-time data that never stops. Now, you wouldn't wander alone into the wilderness without guidance, would you? Well, the same applies to the wilds of Twitter, equally full of volatile life. You need to arm yourself! And that isn't about spending more money; it's about knowing where you stand—and where you're headed.
Thankfully, Twitter monitoring options have advanced—and not just with the paid stuff. Here are five tools for tracking Twitter sentiment without breaking the bank:
Twitrratr. Run a search in exchange for a list of positive, neutral and negative tweets. It isn't perfect, but you'll have a general idea of where you are and what to explore further.
Monitter. This tool lets you track tweets surrounding certain search terms in real time. You can also add or remove columns as needed.
Trendistic. This one helps you follow hot trends over the last few hours, days or the past week. The advantage is that it makes the data visual: You can use its embeddable charts, and its ability to compare trends, to clarify user sentiment to upper management (you know how they love graphs!).
Social Mention. This tool gives a robust picture of how terms get used, tracking strength (brand mentions), sentiment (positive/negative tweets), passion (percentage of people discussing your brand), and reach (range of influence). It also tracks hashtags associated with a term and top users who mention you.
Twitter Sentiment. Here's another tool that tracks positive versus negative mentions of a brand/keyword, and it's supercharged with pie charts! You can also chart the evolution of positive/negative mentions over time. For added ease, you can save searches by logging in via Gmail.
The Po!nt: Seek help! As the Twitter jungle expands, it can become overwhelming. Reach out and grab a few affordable tools to help you navigate its wilds.
Looking for great social media marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Social Media Marketing Factbook (May 2010). With 140 pages and 102 charts, it is full of relevant social media marketing stats and trends. The Social Media Marketing Factbook is Part 5 of the complete Digital Marketing Factbook (our 296-page full report).