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Fist-Bump Your Card-Stack Into Oblivion

The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the chance to sort through later. Well, hail and farewell! 

One application precipitating the demise of these paper dinosaurs is Bump, which pretty much turns data-exchange into two-click hipster telepathy.

Here's how it works: you meet someone you just know you'll grok well with. Both of you load Bump. From your iPhone, you can decide—in a whip of the finger—how much data to share.

After that? Take your phone in your hand and bump fists, the way the youngin's do when somebody's done something right. Your iPhones instantly absorb each other's data—and you're done!

At a loss for words? Not to worry; there's a short video demo on the Bump Technologies website. Most important? This is a no-worries investment: Bump is free!

Biz card, schmiz card.

As for the ones already gathering dust on your desk, well, here's one useful application for them.

The Po!nt: Next conference, show colleagues you don't just own the iPhone; you know how to wield it. Teach 'em how to Bump.

Want to stay on top of mobile marketing trends like this one? Subscribe to Get to the Po!nt: Mobile Marketing, your weekly it-guide to the pocket-sized techieverse. It's free!

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Vol. 2, No. 37    September 17, 2009

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