Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
Get to the Po!nt: Social Media

Social Media Trends With Benefits in 2012

Social Media Trends With Benefits in 2012

The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media).

As the use of social media advances across the business spectrum, Edelman's David Armano has put together a list of  the major social trends for 2012.

Might one of them hold untold riches for you? Take heed of these highlights, get the team together, and get creative!

Convergence. Social will go "transmedia," further integrating with the offline world. Example: Last year, Domino's Pizza posted unfiltered consumer feedback, from across the Internet, on screens in Times Square. Watch for more of the same.

Influence scores. Everyone has digital influence, some more than ... Read More

Twitter Facebook LinkedIn
Previous Pointers
Five Ways to Boost B2B Fan Engagement on Facebook
Create Content for Each Stage of the B2B Buying Journey
Three Tips for Effective Feedback-Loop Management
Don't Let Doubt Kill Your Big Idea
Three Ways to Enhance SEO With Twitter
Maximizing Your Brand Presence on Google+
More articles
Besides the Po!nt

Seven Tips for Forging an Appropriate Online Apology


When you make a mistake online, you need to not only apologize but also engage in a massive email and social media mea culpa that leaves no question that the error was inadvertent and that you realize that you were wrong. These tips can help you do it right. Read More

FedEx Customer Video Turned Good PR

Spin Sucks

At holiday time, a customer's security video caught a FedEx delivery man throwing a computer monitor over a gate and onto the customer's lawn. The monitor broke—and the customer posted the video to YouTube. Here's how FedEx handled the crisis (well). Read More

The Value of Blog Comments

Six Pixels of Separation

If you're considering dropping the comments section from your blog, stop! Sit! Stay! Now read why you should actually consider a blog comment a great gift—in an age when comment-givers have myriad ways of spreading the word about you. Read More

Advertisement   Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!