Today's dose of must-know knowledge. | Trouble viewing? View in browser.

Socialize Me! In Stages, Though, Please.

The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps.

Sometimes it helps your advancement in the social direction when you can clearly see where you've been—and how that affects where you could be headed.

That's why Chris Carfi of Ant's Eye View has put together the Social Engagement Journey, which takes you through five social stages—from basic broadcast to fully engaged.

Let's go through 'em together:

Traditional. This is about one-way communication driven by command-and-control businesses. Still here? Get movin'! This model won't be sustainable for long.

Experimental. There's some social dabbling, but it's disconnected from overall business operations. This stage is characterized by fractured tools, silo'd efforts (the "social media intern" in the marketing department ring a bell?). Well, ... Read More

	Four Tips for Generating Leads With Email
	Six Ways to Make Your Content Shareable
	Four Ways Small Businesses Can Make a Big Email Splash
	Three Tips for the Introverted Conference Attendee
	Four Ways to Own the First SERP
	Social Media Trends With Benefits in 2012

More articles

The Four Essential Phases of Social Media Adoption

MarketingProfs

Using one or more social media tools, with no clear objectives for benefiting your company, doesn't constitute a social strategy. Here is a four-phase social media adoption model designed to reveal the true scope of the process. Read More

Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits

Netwits Think Tank

In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. All the more reason for nonprofits to consider incorporating QR Codes into their campaigns. Read More

Are We That Obsessed With Facebook? (Infographic)

Smedio

Facebook has solidified its position as the world’s most widely used social network among users across the board. The question is, are we obsessed with Facebook? This infographic helps answer that intriguing question. Read More

Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.