I Prefer a Smooth Blend To be free or not to be free? That is the question many content providers are asking these days.
Says SEO Book author Aaron Wall in a Search Engine Land article: "Free content can spread far and get many links, but it won't produce any revenue directly. If it is paid, a much smaller audience will see it, and potentially one of them will be a competitor who will recycle your work and make it public to pull in links."
The solution: blend the two.
Take the Financial Times, for instance. You can view up to nine pages a month for free, and then pay for the tenth page and beyond. Says Wall, "This model works well because it leaves the content open to the active Web for linking and social media exposure while also making the content accessible for search engines to index and rank it to build up a passive latent audience."
In search, says Wall, some people are great at getting lots of traffic, while others are great at turning traffic into cash. "It is a rare talent to be good at both," he says. Here are three ways Wall suggests you might blend free and paid models:
- Use the link equity from well-linked pages to subsidize the rankings of pages that are commercially focused.
- Split the content in half, making the first-half free.
- Launch for free, then erect a barrier to entry after the content is well-established.
The Po!nt: Either/or isn't your only option. Blend free and paid ideas to enjoy most of the benefits of free content while also brewing up a nice profit from your creativity.
Source: Search Engine Land. Read the full post here.
If you're not already a MarketingProfs Premium Member, Upgrade Your Membership to Premium and gain instant access to hundreds of exclusive, cutting-edge articles, case studies, templates, tools, online seminars, research, and how-to guides to make your marketing smarter and more effective.
|
