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Three Ways to Make Your Content Search-Friendly

In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king.

"I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor for ranking in the SERPs."

Does your content rise to a royal occasion?

Here are three tips from Atkinson to help ensure it does:

Create high-quality information. More and more, your best SEO results happen when customers recognize the value of your information and want to share it with their social networks.

Focus on evergreen topics. Certain content—how-to guides, for instance—can remain a relevant resource for years, especially if you avoid references to specific dates and events. As Atkinson puts it, "[E]vergreen ... Read More

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