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Three Keyword Pitfalls Sure to Kill Your SEO Efforts

"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes Lior Levin in an article at MarketingProfs.

If you're serious about words like sales, profits, and conversions, Levin argues, your research will require the nuanced investigative finesse to avoid common pitfalls like these:

Targeting keywords based on market research. Your data may tell you customers want 'blue sportswear for men,' but that doesn't mean they'll use that phrase in online searches. Never "prejudge and arrive at a decision from your perspective," Levin warns. Instead, study analytics to see which keywords bring customers to your site, and try methods like an online poll that asks visitors to type the name of products they like.

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