Should You Host Your Blog On-Site or Off-Site?
"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should it be hosted on your website or on a completely different domain?"
The short answer is: It depends.
To help you decide where to host your company's blog, Atkinson offers these insights:
Off-site hosting is ideal if:
- Your brand's website has strong rankings, high domain authority, and an excellent PageRank. Instead of using the blog to bolster your primary domain, it can be cultivated as a secondary domain to heighten visibility in search engine results.
- You plan to cover topics that stray from the content at your website. Too many unrelated keywords might ... Read More