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Four Ways to Make Your Webinar a Boring Waste of Time

Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick chat? Catch up on scores from last night's games? Run to the kitchen for a snack?

According to Killer Webinars' Shelley Ryan, 88% of the respondents to one survey admitted multitasking during webinar presentations. She blames this lack of focus on an element she dubs a BWOT or Boring Waste Of Time. And here are a few classics BWOTs:

Logistics. Make a good first impression by starting with relevant material—not blah-blah-blah administrative notes that an audience will ignore. "Most people already know this drill," says Ryan. "You can put the same information in the reminder email, or display it in a text box next to your slides. You can share it in the Q&A window. You can do all of those things—just don't read it in the intro."

Bios. You want to underscore the value of a speaker's experience, obviously. But a lengthy litany of clients and credentials won't help your cause. "Introduce your speaker in one simple sentence," advises Ryan.

Agendas. It's okay if you want to show an agenda slide, but never let the speaker read it aloud. "That is about as exciting as reading your grocery list to the audience," she notes.

Polls. Asking your audience to vote on questions that won't change the course of your presentation, or add to their understanding, is simply gratuitous. If you want to engage a webinar audience, do it in ways that add value.

The Po!nt: When you banish BWOTs from your webinar, you might just gain your audience's full attention.

Source: Killer Webinars.

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Vol. 5, No. 45    November 8, 2011

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