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Three Tips for a Memorable Smartphone App

When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best customers? With great design, of course—and it doesn't hurt if you get there ahead of your competitors. "[O]ne of the benefits of being somewhat early to a market is getting to define what an entirely new experience means for a person," writes Seth Priebatsch at the FC Expert Blog.

So before you get started, consider tips like these:

Keep it simple. Your design should be elegant and streamlined, but—warns Priebatsch—not too simple. A minimalist layout with a few icons at the bottom might actually cause confusion if users can't figure out what they do.

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