Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
Get to the Po!nt: Small Business

Five Steps for Managing a PR Crisis

Five Steps for Managing a PR Crisis

It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis on a smaller scale. And hindsight allows you to study their errors then decide what you'd do differently. Anita Williams Weinberg, writing at MarketingProfs, says, "The answers ... likely all boil down to a few simple, common-sense steps."

Prioritize an immediate remedy. Before anything else, you must create a solution and communicate its precise details. "Now is the time to really put your customers first—even though your gut instincts might tell you to focus elsewhere," she notes.

Own the error. Get ahead of the story by taking immediate responsibility. It's the right thing to do, and it gives ... Read More

Twitter Facebook LinkedIn
Previous Pointers
Three Ways to Know Your SEO is Working
Three Key Changes to Facebook's Brand Timeline Pages
Does Your Business Need a Cloud Broker?
Five Ways to Permanently Defeat Writer's Block
The Importance of a Welcome Campaign
An Argument Against the Usefulness of QR Codes
More articles
Besides the Po!nt

Five Great Ways to Use Pinterest

Jason Keath

"With a stream-lined interface, and plenty of opportunity to engage with and get inspiration from other Pinterest users, there are an endless number of creative ways to use the new site," writes Jason Keath at his eponymous blog. Read More

The Importance of a Playbook

Church of the Customer Blog

Professional sports teams rely on the accumulated knowledge of their playbooks—and so should your company. "Whether it's for one of the world's largest companies or one a fraction of its size, a playbook quickly becomes a go-to reference for learning, planning and doing," says Ben McConnell. Read More

How Not to Think About Thought Leadership (and How to Do It Right)


"If you get your thought leadership strategy right," notes Haydn Shaughnessy at MarketingProfs, "customers will see you as a go-to source of expertise, your new products or incremental improvements will find easier acceptance, you'll stand a good chance of bolstering product price, and you'll attract talent more easily." Read More

Advertisement   Don't spend another minute stressing over writing copy. Check out MPU: Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.