Getting Customers to Talk About Your Product BEFORE They Get It
"One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by introducing a social component while customers are still excitedly anticipating the arrival of their new purchases?" San Francisco's Rickshaw Bagworks found a way to do it—and its strategy might work for your company, too.
When research showed that its target audience preferred Twitter to other social networks, the plan went into action:
- During the checkout process, Rickshaw Bagworks asked customers for their Twitter handles.
- When a new bag was about to be shipped, staff would snap a photo and send a tweet with the customer's handle and the #FreshBagFeed hashtag. For instance: ... Read More