Today's dose of must-know knowledge. | Trouble viewing? View in browser.

Getting Customers to Talk About Your Product BEFORE They Get It

"One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by introducing a social component while customers are still excitedly anticipating the arrival of their new purchases?" San Francisco's Rickshaw Bagworks found a way to do it—and its strategy might work for your company, too.

When research showed that its target audience preferred Twitter to other social networks, the plan went into action:

During the checkout process, Rickshaw Bagworks asked customers for their Twitter handles.
When a new bag was about to be shipped, staff would snap a photo and send a tweet with the customer's handle and the #FreshBagFeed hashtag. For instance: ... Read More

	Five Steps to Improved Local Search ROI
	Five Twitter Tips for B2B Marketers
	Four Steps to Take When You Lose a Big Client
	Five Must-Have Habits of Successful Video Marketers
	Four Mobile Email Myths You Need to Bust Right Now
	Five Steps for Managing a PR Crisis

More articles

Tim Tebow, The Brand

Ries' Pieces

One thing is for sure—everyone has an opinion about Tim Tebow. We can all learn from his ability to attract and hold the attention of a national audience. Laura Ries explains how. Read More

Customer Loyalty and Satisfaction: Three Lessons From Ace Hardware

Simple Marketing Now

A recent article about Ace Hardware—a buying group of 4,500 independent stores—caught Christine Whittemore's attention. "It offers 3 lessons for building loyalty and customer satisfaction while focusing on local markets," she writes. Read More

Ad Agencies Don't Run Many Ads for Themselves

Seth Godin's Blog

"The question is: do successful businesses spend money on media, or does spending money on media make you successful?" asks Seth Godin at his eponymous blog. "(I think it's some of both.)" Read More

Writing duties got ya down? Come join us for MPU: Marketing Writing Bootcamp and make your writing sizzle for print, email, online, social, and more! Broadcasting live from May 10-23 with recordings available for a year. Save $200 when you use code WORDS.