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Is Downsizing the Best Way to Grow Your Business?

Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line growth as well," writes Drew McLellan at MarketingProfs Daily Fix blog. "All good, so far. But bigger isn't always better."

This might sound counterintuitive during an unsteady economic recovery. But before you jump up and object, please take a moment and listen to McLellan as he makes the case for shrinking your business in 2012. Consider, if you will, the following:

Finding your sweet spot—and staying there—protects your company's stability during downturns. "Knowing what you do best (in terms both of profitability for you and results for the customer) allows you ... Read More

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