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Marketing Analytics
It’s a new world of marketing, and you've got to prove your campaigns work. Our editors solicit smart thinking from academics and leading consultants and service providers in marketing analytics, then boil it down into bite-sized advice we can deliver in 60 seconds. With just one article per issue, this Get to the Po!nt newsletter mails every other Tuesday.
Newsletter Archives
- First of All, Don't Suck February 9, 2010
- The Benevolent Hacker January 26, 2010
- Logging in January 19, 2010
- Crossing the Channel January 12, 2010
- Headshot or Not? January 5, 2010
- Let's Go Steady December 22, 2009
- Yoo-Hoo! Over Here! December 15, 2009
- Are You Hot or Not? December 8, 2009
- The ROI on Your 404 December 1, 2009
- Do You Love Us? November 24, 2009
- Free Shipping! November 17, 2009
- ¿Habla Español? November 10, 2009
- Oh, so That's How It Works November 3, 2009
- Yeah, but What Does It Mean? October 27, 2009
- No Excuses October 20, 2009
- How a Minority Can Look Like a Majority October 13, 2009
- Better Than a Magic 8 Ball October 6, 2009
- Use the Right Tools September 29, 2009
- I Get Sentimental September 22, 2009
- Is Your Store for Barry or Jill? September 15, 2009
- You've Come a Long Way, Baby September 8, 2009
- Follow the Leader September 1, 2009
- Should I Stay or Should I Go? August 25, 2009
- Cha-Ching! August 18, 2009
- Running the Numbers on Twitter August 11, 2009
- Win, Lose or Draw August 4, 2009
- Slam Dunks and Rebounds July 28, 2009
- If Only Every Test Had a Cheat Sheet July 21, 2009
- Name It and Claim It July 14, 2009
- Trendspotting July 7, 2009
- Limit Your Negative Exposure June 30, 2009
- Analyze This June 23, 2009
- The Budget-Cutting Blues June 16, 2009
- Take a Deep Breath June 9, 2009
- Analytics Success: Just Steps Away June 2, 2009
- Test, Test and Test Again May 26, 2009
- Slice and Dice with Advanced Segmentation May 19, 2009
- Look Beyond the Rear-View Mirror May 12, 2009
- The Raw and the Cooked May 5, 2009
- Simplify, Simplify. April 28, 2009
- The Question of Web Analytics April 21, 2009
- Don't Compare Apples and Oranges April 14, 2009
- Get 'em Chattering April 7, 2009
- Know Where to Find Some Progressive Metrics? March 31, 2009
- Quantitative Conversion Data Isn't Everything March 24, 2009
- You Need Good, Consistent Analysis. Seriously, You Do. March 17, 2009
- Don't Call Me Average March 10, 2009
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