Marketing Analytics
It’s a new world of marketing, and you've got to prove your campaigns work. Our editors solicit smart thinking from academics and leading consultants and service providers in marketing analytics, then boil it down into bite-sized advice we can deliver in 60 seconds. This Get to the Po!nt newsletter is no longer being published.
- Make the Case for Social Media Campaigns With Metrics the C-Suite Respects December 28, 2010
- When Do You Have Enough Data? December 14, 2010
- Three Errors That Lead to Bad Survey Questions November 30, 2010
- Four Ways to Gather Intel via Twitter November 16, 2010
- Draw a Picture With Your Data November 2, 2010
- Ask an Imprecise Question, Get an Imprecise Answer October 19, 2010
- Present Your Data, Encourage Action October 5, 2010
- Don't Commission Market Research Without an Action Plan September 21, 2010
- Three Ways to Balance Data Collection With Customer Service September 7, 2010
- Four Ways to Improve Your Email Campaigns August 24, 2010
- Three Ways to Tell a Compelling Story With Your Numbers August 10, 2010
- You Hear What Customers Say, but Do You Know What They Mean? July 27, 2010
- A Four-Part Plan for Harmonious Customer Service July 13, 2010
- Blogging for Dollars: Retweets Are Nice, but Business Is Better June 29, 2010
- Get Some Family Values June 15, 2010
- Tell Me What You Really Think June 1, 2010
- Give 'Em the Third Degree May 18, 2010
- Be an Action Hero May 4, 2010
- Got Analytics? April 20, 2010
- Crossing the Channel April 6, 2010
- Get Smart March 23, 2010
- The Best Bang for Your Buck March 9, 2010
- Get Socialized February 23, 2010
- First of All, Don't Suck February 9, 2010
- The Benevolent Hacker January 26, 2010
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